Article Writing: Secrets to Managing Multiple Topics

Do You Write About More than One Topic?

You may have a main area of expertise, and then multiple sub-topic or different topics that you write articles about (some to pay the bills and others to feed their creative spirit). To avoid personal author brand erosion and solidify your expertise in front of the target niche that you write about, you must come up with a strategy to separate your various article topics.

A solution is to create multiple versions of your name or pen-names that you write under so that each one is locked in on a particular area of expertise.

Here's a fictitious name we picked out of the air to illustrate an example as to how many separate author names could be created out of a single persons name:

•      Suzanne Jo Parker

•      Suzanne J. Parker

•      Suzanne J.P.

•      Suzanne Jo P.

•      Suzanne P.

•      Suzi P.

•      SJ Parker

•      S. Parker

You get the idea. Each of these author names is STILL the same person, yet you can choose to lock each variation of the name to a separate topic to write your articles about. When using this strategy, a person reading your article may attempt to read others that you've written, but they will only see your other articles about the same topic. There will be no author brand erosion.

Example: "Suzanne J. Parker" would write articles about Financial investing, and "Suzi Jo Parker" would write articles about basketball.

In the offline world, this multiple author brands issue is also a factor, but it is even more important for the online world where a reader can quickly identify other articles you've written when they are hungry for more. Give them more of the same quality original articles that they are already reading, but isolate their attention by only writing about one topic of expertise under one single author name or variation of your author name. This will strengthen your message and your author brand at the same time.

As a bonus to this "authors with multiple brands" strategy, it will be easier to track your articles by each unique variation of your author name that you used, instead of finding all of your articles of every topic under one author name.

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Increase Article Production: Writing Article Sets

Writing articles is fun, but it can be even more rewarding when you learn how to produce more in less time.

Article Sets Defined: A "set of articles" is anytime you produce 2 or more articles at a time.

Types of Article Sets:

1. Article sets by topic or sub-topic.

Example: If you were writing about racquetball as your topic, you could make a plan to write 2 articles on racquetball nutrition, 4 articles that go into detail about each of the different color of racquet balls on the market and what they mean, and a 10-pack of articles on forehand or backhand drills.

2. Article sets by style of writing.

Example: One style might be all bullet points, another lists of things, another is a Q&A approach, another might be conversational or discussion of issues.

Note: Each type of writing is best when done in sets of the same style.

3. Accidental article sets.

Example: Your target is to produce (2) articles that are 400 words each. While getting started, you get on a roll and accidentally produce a fantastic 800 word article. Break the article in half, give the other half a new title and you have an instant article set ... even if it was created by accident.

4. Article sets based on customer or prospect frequently asked questions.

Example: Customers or prospects are always asking questions. Tune into them, group them by topic, and then hammer out some article sets that answer each question. Using the racquetball topic, you might have 7 questions from your audience on how to prepare for a tournament. Each of them makes excellent article topics.

The next edition of the EzineArticles Training Series: An Introduction to Article Writing and Marketing will offer the secrets to managing multiple topics.

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Article Publishers: What Are They Looking For?

Here is the next edition of the EzineArticles.com Training Series: An Introduction to Article Writing and Marketing.

Here are the top 5 factors ezine publishers look for when deciding which articles to publish:

1. Does the article have zero self-serving links in the article body?

Loading up the body of your article with affiliate links or other obvious self-serving links is a liability and will keep your article from ever seeing top results.

2. Does the article have no more than 2 self-serving links in the resource box?

Your resource box at the bottom of your article should be short and to the point. It should also be less than 10% of the total word count of your article. Ezine publishers don't mind giving you name credit and a link for sharing your article with them, but they don't want to look like a fool by being required to reprint a short novel about all of your websites and accomplishments.

3. Is the article within 400-750 words?

Readers want instant gratification from your quality, original content. No one has the time to really go deep when it comes to reading email newsletters. It's proven that shorter articles achieve a much higher distribution rate than longer ones.

4. Does the article deliver quality, original content with numbered lists, bullet points or easy to glean information their audience would deem valuable?

Key Point: Make sure your articles are 100% original content. Anything less is considered an insult.

5. Is the article's author well recognized or respected within their market niche?

Ezine publishers have an ego just like you. They want to use articles in their email newsletters that make them look good. The more you use your articles to help yourself gain credibility for your unique expertise within your niche, the greater the chances you'll find your articles getting picked up by your ezine publishing peers.

The next edition of the EzineArticles Training Series: An Introduction to Article Writing and Marketing will offer tips to increase your article production in less time by writing article sets.

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