Wednesday, December 14, 2011

Article Syndication: Article Components

Each article you submit contains different components and sections. While some sections carry more weight than others; each section must be crafted with care and foresight. A truly great article can increase traffic to your website. An article is divided into the following sections:
  • Article Title
  • Article Keywords
  • Article Summary
  • Article Body
  • Article Resource Box
Each one of these sections will be examined in upcoming editions of this series, but a few general ideas apply to each one:
  • Proof your Work: Credibility and expertise in your article's subject matter can be diminished by typos or grammatical errors in any part of your article. Here's a proof-reading tip: Read your work aloud. Often times this will help you catch mistakes you missed while reading the article to yourself silently.
  • Keep Your Audience in Mind: If you are writing an article on a technical topic, it's fine to use technical terms, but be wary of alienating a wider target of readers with information they may not be ready to understand or digest.
  • Keep An Ace Up Your Sleeve: Always keep a tidbit of important information in reserve to make your readers want more. Remember, your article can generate traffic, so use the Resource Box to entice your readers to click on your website link.
  • Be Clear and Concise in Your Writing: A 500 word article will always out-perform a 1,000 word article. You are writing for a medium that embraces instant gratification: the Internet. Keep your articles clear and concise, so the reader can quickly comprehend the quality content you are sharing.
A great way to gain greater understanding of how to create quality, original articles within is by reading our comprehensive Editorial Guidelines for article submission at:

The next edition of the EzineArticles Training Series: An Introduction to Article Writing and Marketing will take an in-depth look at creating a keyword-rich article title.

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An Introduction to Article Writing and Marketing

Article Marketing 101 

Here is the first edition of the Training Series: An Introduction to Article Writing and Marketing.

Article Marketing 101:
  • What is it? 
  • Why it works. 
  • What's in it for me?

Article Marketing is about writing quality original articles to promote you, your business, your products and your organization. It's about exposure and pre-qualified traffic/visitor attraction back to your website.

The (3) Keys to Article Marketing:
  1. Create great, original content to position you as an expert in your niche.
  2. Create great, original content that does not "sell" or promote in your article body content, but provides useful information for your reader. 
  3. Submit your best original content frequently to to build a steady stream of traffic back to your website.

You may be asking yourself:

"How can I promote myself if I can't make a pitch in the article?"

The key concept is to use your article body to share your unique expertise. The Resource Box at the bottom of the article submission page is where you provide a link back to your website.

"The Article Body Is Where You Give;
The Resource Box Is Where You Take."
- Christopher Knight, CEO,

Provide just enough information in the resource box to whet your readers' appetite for more and they will be more inclined to visit your site. Make sure the information in your article body relates to the information in your resource box. Once at your site, you have the opportunity to deliver your pitch.

Another reason not to sell in your article body is that ezine and web publishers don't want to re-publish sales literature. By keeping your promotional content within the Resource Box, you increase your article and link visibility and your chances of being republished.

Article marketing is about generating traffic and leading qualified prospects to your website.

The next edition of the EzineArticles Training Series: An Introduction to Article Writing and Marketing will give a brief overview of specific article components, helping you maximize the return from each and every article you create.


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Symfony is a web application framework written in PHP that follows the model-view-controller (MVC) paradigm. Released under the MIT license, Symfony is free software.

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