Thursday, December 15, 2011

Article HTML Tips: Creating Simple HTML within your article content

Generally, advocates minimal use of HTML in an article; however, sometimes it can be to your benefit.

Here are some HTML tips to get the results you are looking for:

1. How to Make a URL/Website Address "Linkable":

This code: <a href=""></a>
will make "" a clickable link.

Just substitute your website address into the above code and now you know how to "link" up a website address.

2. How to Create an Anchor Text Link:

This code: <a href="">Your Website Address</a>
will make "Your Website Address" a clickable link.

Use anchor text links sparingly when submitting an article. Many Ezine publishers have anchor text link limitations. At, you can have one URL in an article to any one site. Duplicate URLs in an article body could lead to your article being rejected.

3. How to Make Something Bold:

This code: <b>Make my words bold</b>
will make the words between the <b></b> code bold.

4. How to Make Something Italic:

This code: <i>Make my words italic</i>
will make the words between the <i></i> code italic.

5. How to Make Something Underlined:

This code: <u>Make my words underlined</u>
will make the words between the <u></u> code underlined.

6. How to Make a Bullet Point List:

This code:
<li>First bullet</li>
<li>Second bullet</li>
<li>Third bullet</li>
will create a list with round bullets.

7. How to Make a Numbered List:

This code:
<li>First point</li>
<li>Second point</li>
<li>Third point</li>
will create a list with descending numbers for each point.

The next edition of the EzineArticles Training Series: An Introduction to Article Writing and Marketing will provide tips for using the "What You See is What You Get (WYSIWYG) Editor".

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Creating Successful Article Resource Box Content

Your Article Resource Box is an effective tool in generating traffic to your website.

Here are some tips in creating the components of your Article Resource Box that can help you maximize this traffic.

  • Your Name: You'd be amazed at how many people forget to include their name in the Resource Box. Your name and optional title should be the first thing in your Resource Box. Make sure your readers know that they are reading material from an actual person, not a business or company. This can encourage the reader to find out more about you and the information you are providing.
  • Your Website Address: Make sure your website address is in valid URL form.


Using the full valid URL instead of an anchor text link will ensure that your link remains active when a publisher re-uses your article.

  • Your Pitch: Create 1 to 3 sentences that encapsulate the essence of what make you and your offer unique. This is also known as your USP (Unique Selling Proposition).
  • Your Call to Action: Now it's time to lead your reader to buy from you or visit your website. This is where you "Ask for the Sale." Typically, only 1 specific call to action is best. This can be as simple as "visit my website at the above link (or include the link here) for more information on XYZ".

Your Article Resource Box is now complete and can greatly increase the amount of traffic generated to your website.

Reap the Rewards of the Resource Box!

The next edition of the EzineArticles Training Series: An Introduction to Article Writing and Marketing will offer a "how-to" in creating simple HTML within your article content.

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Article Body: Do's and Don'ts

Article Body Do's:

  • Give: Your article body should impart your expert strategies, tips and knowledge.
  • Be Clear and Concise: Your article body may benefit from the use of bulleted or numbered lists to break down your article in an easy to read fashion.
  • Use Bold and Italics Occasionally: Bolded or italicized words can draw the reader's eye to your most important information. If used excessively in your article body, you will lose this effect.
  • Put Links in your Resource Box: Your Resource Box is your "take". Generate traffic to your site by placing active links in your resource box.
  • Entice Your Reader: Provide enough information in the Article Body to keep the reader engaged. Entice them for more with your "pitch" and link in your Resource Box.

Article Body Don'ts:

  • Pitch: Website owners and Ezine publishers will not re-publish material that is just a veiled sales pitch. Save it for your Resource Box. Your quality, original article body content will market itself more successfully if written in a "non-sales" manner.
  • HTML: Creating links or keyword anchor text links in your article body will only hinder your chances of Ezine or website re-publishing. Save the links for your Resource Box.

The purpose of your article body is to share your expertise and provide useful information to your reader. Make sure you keep them in mind as you are writing and don't forget about your keyword-rich article title.

The next edition of the EzineArticles Training Series: An Introduction to Article Writing and Marketing will take an in-depth look at creating successful Resource Box content.

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Article Summary: Do's and Don'ts

The purpose of your article summary is to entice a potential reader to read the rest of your article. Get right to point and playfully tease your audience with the benefits they will receive if they read your article.

Article Summary Do's:

  • Create in Proper Length: Your article summary should be 2 to 5 sentences long.
  • Give Emotional Benefit: Speak directly to your reader of the emotional benefits that can be gained by reading the information in your article body.
  • Target your Reader: Give your ideal reader reasons they should continue reading your article.
  • Include Keywords: Your article summary should mention at least 3 to 5 keywords relating to your article topic, using keyword research tools.

Article Summary Don'ts:

  • Repeat Your Article Title
  • Repeat Your Author Name
  • Pitch You or Your Business
  • Include your URL or E-Mail Address
  • Blatantly Self-promote
  • Create an Article Summary more than 2 paragraphs or 7 sentences in length.

The next edition of the EzineArticles Training Series: An Introduction to Article Writing and Marketing will focus on Article Body do's and don'ts.


Article Title and Keywords - Creating a Keyword-Rich Article Title

In traditional copywriting, your headline determines as much as 95% of the success of the book or article. This statistic takes into consideration what makes the book title successful: whether or not a human purchases it.

Article marketing success on the internet must take into consideration how the article is found by readers.

  • Myth: Most people will read your articles because they came to a website and started browsing just like they do if they were at a local book store.
  • Fact: Most people search the Internet using one of the major search engines. They will type 1 to 5 keywords that are related to the topic of the article or information they are looking to locate. The search engine will then deliver results that best match the human's interest.
  • Goal: Find your articles in the search engine results for the keywords and topics that are most relevant to the content of your article. Most search engines give heavier weight to the first 3-5 keywords and a lower priority to the rest.

The first 3-5 words of your article title determine the success of your article in terms of how much traffic your article will generate back to your website. Create keyword-rich article titles that match the most commonly searched keywords for your topic.

You can maximize your article marketing strategy by understanding keyword research and creating keyword-rich, intelligent article titles. You can create massive amounts of traffic to your articles and website thanks to the search engines who love smart, keyword-rich titles.

Here are some Keyword Research sites to help you create your keyword-rich Article Titles:

  • Google AdWords:

The next edition of the EzineArticles Training Series: An Introduction to Article Writing and Marketing will give you the Do's and Don'ts of Article Summary content.


Wednesday, December 14, 2011

Article Syndication: Article Components

Each article you submit contains different components and sections. While some sections carry more weight than others; each section must be crafted with care and foresight. A truly great article can increase traffic to your website. An article is divided into the following sections:
  • Article Title
  • Article Keywords
  • Article Summary
  • Article Body
  • Article Resource Box
Each one of these sections will be examined in upcoming editions of this series, but a few general ideas apply to each one:
  • Proof your Work: Credibility and expertise in your article's subject matter can be diminished by typos or grammatical errors in any part of your article. Here's a proof-reading tip: Read your work aloud. Often times this will help you catch mistakes you missed while reading the article to yourself silently.
  • Keep Your Audience in Mind: If you are writing an article on a technical topic, it's fine to use technical terms, but be wary of alienating a wider target of readers with information they may not be ready to understand or digest.
  • Keep An Ace Up Your Sleeve: Always keep a tidbit of important information in reserve to make your readers want more. Remember, your article can generate traffic, so use the Resource Box to entice your readers to click on your website link.
  • Be Clear and Concise in Your Writing: A 500 word article will always out-perform a 1,000 word article. You are writing for a medium that embraces instant gratification: the Internet. Keep your articles clear and concise, so the reader can quickly comprehend the quality content you are sharing.
A great way to gain greater understanding of how to create quality, original articles within is by reading our comprehensive Editorial Guidelines for article submission at:

The next edition of the EzineArticles Training Series: An Introduction to Article Writing and Marketing will take an in-depth look at creating a keyword-rich article title.

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An Introduction to Article Writing and Marketing

Article Marketing 101 

Here is the first edition of the Training Series: An Introduction to Article Writing and Marketing.

Article Marketing 101:
  • What is it? 
  • Why it works. 
  • What's in it for me?

Article Marketing is about writing quality original articles to promote you, your business, your products and your organization. It's about exposure and pre-qualified traffic/visitor attraction back to your website.

The (3) Keys to Article Marketing:
  1. Create great, original content to position you as an expert in your niche.
  2. Create great, original content that does not "sell" or promote in your article body content, but provides useful information for your reader. 
  3. Submit your best original content frequently to to build a steady stream of traffic back to your website.

You may be asking yourself:

"How can I promote myself if I can't make a pitch in the article?"

The key concept is to use your article body to share your unique expertise. The Resource Box at the bottom of the article submission page is where you provide a link back to your website.

"The Article Body Is Where You Give;
The Resource Box Is Where You Take."
- Christopher Knight, CEO,

Provide just enough information in the resource box to whet your readers' appetite for more and they will be more inclined to visit your site. Make sure the information in your article body relates to the information in your resource box. Once at your site, you have the opportunity to deliver your pitch.

Another reason not to sell in your article body is that ezine and web publishers don't want to re-publish sales literature. By keeping your promotional content within the Resource Box, you increase your article and link visibility and your chances of being republished.

Article marketing is about generating traffic and leading qualified prospects to your website.

The next edition of the EzineArticles Training Series: An Introduction to Article Writing and Marketing will give a brief overview of specific article components, helping you maximize the return from each and every article you create.


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