Creating Successful Article Resource Box Content

Your Article Resource Box is an effective tool in generating traffic to your website.

Here are some tips in creating the components of your Article Resource Box that can help you maximize this traffic.

• Your Name: You'd be amazed at how many people forget to include their name in the Resource Box. Your name and optional title should be the first thing in your Resource Box. Make sure your readers know that they are reading material from an actual person, not a business or company. This can encourage the reader to find out more about you and the information you are providing.
• Your Website Address: Make sure your website address is in valid URL form.

Example: http://Your-Company-Name.com/

Using the full valid URL instead of an anchor text link will ensure that your link remains active when a publisher re-uses your article.

• Your Pitch: Create 1 to 3 sentences that encapsulate the essence of what make you and your offer unique. This is also known as your USP (Unique Selling Proposition).
• Your Call to Action: Now it's time to lead your reader to buy from you or visit your website. This is where you "Ask for the Sale." Typically, only 1 specific call to action is best. This can be as simple as "visit my website at the above link (or include the link here) for more information on XYZ".

Your Article Resource Box is now complete and can greatly increase the amount of traffic generated to your website.

Reap the Rewards of the Resource Box!

The next edition of the EzineArticles Training Series: An Introduction to Article Writing and Marketing will offer a "how-to" in creating simple HTML within your article content.

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