Article Summary: Do's and Don'ts

The purpose of your article summary is to entice a potential reader to read the rest of your article. Get right to point and playfully tease your audience with the benefits they will receive if they read your article.

Article Summary Do's:

• Create in Proper Length: Your article summary should be 2 to 5 sentences long.
• Give Emotional Benefit: Speak directly to your reader of the emotional benefits that can be gained by reading the information in your article body.
• Target your Reader: Give your ideal reader reasons they should continue reading your article.
• Include Keywords: Your article summary should mention at least 3 to 5 keywords relating to your article topic, using keyword research tools.

Article Summary Don'ts:

• Repeat Your Article Title
• Repeat Your Author Name
• Pitch You or Your Business
• Include your URL or E-Mail Address
• Blatantly Self-promote
• Create an Article Summary more than 2 paragraphs or 7 sentences in length.

The next edition of the EzineArticles Training Series: An Introduction to Article Writing and Marketing will focus on Article Body do's and don'ts.

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